RECENT WORK
SMALL AND MID-SIZED COMPANIES
- Healthcare Provider: Strategy - Customer Proposition and Proposition Activation; Planning - Marketing + Organizational Plan
- Retailer: Strategy - Customer Proposition; Planning - Competitive Defense Plan; Execution - New Website, Customer Analytics
- International Computer Programming Training Company: Strategy - Canadian Customer Proposition; Planning - Marketing and Sales, Pricing; Execution - Website and Course Content Development
- Health Services Provider: Category Management Model
NON PROFIT and CULTURAL ORGANIZATIONS
- Museum: Marketing and Merchandising Committee
- Science Organization: Strategy - Customer Proposition; Planning - Marketing + Organizational Plan; Execution - Membership acquisition
start-up organizations
- HR Consulting Start-Up: Strategy - Customer Proposition; Execution - Brand Identity i.e. name, logo
personal branding for individuals
- Have helped individuals develop Personal Brand proposition statements and Plans to bring this to life
corporate work
CONSUMER PACKAGED GOODS - Procter & gamble
- Brand Manager for flagship brands Bounce and Tide
- Major Competitive Defense Plan against patent ending
- North American concept development for several new products
retail - canadian tire, shopper's drug mart
- President Petroleum - Strategic Plan for $1 billion SBU
- VP Home Products - Turnaround for $4 billion Merchandising Division, Debbie Travis Exclusive Brand Launch
- Executive Lead for HR Strategy and Plan for 600-person organization
- VP Lead for Category Management Model implementation in major retailer
- Director Marketing, Online - www.canadiantire.ca website launch
- Director Retail Brands - Canadian Tire Private Label brand portfolio management, brand launch and quality control
- SVP Marketing Drug Retailer - major brand positioning
