What Client Problems Do We Solve?
While Lumena's BrandAlive™ Brand Management System is comprised of products covering Strategy, Planning and Execution, what really matter is the types of client issues we can solve. We address four types of client needs: Brand Launch, Brand Invigoration, Retail Category Management - which use all or most of the BrandAlive™ system - as well
as targeted needs satisfied by any individual product within the system. Explore the links below to find out more about the types of Client Needs we address.
Lumena is not a typical consulting firm. We go beyond projects to offer tangible products that you can permanently leverage. Not only do they drive momentum for your brand, but our system ensures that once we are gone, you have the ability to execute Brand Management, and, if applicable Retail Category Management, on your own. Lumena's advantage, BrandAlive™, is driven by three pillars.
Explore the links below to find out more about Why BrandAlive™ works.
Products designed based on proven principles from 20 years of applying the disciplines of Consumer Packaged Goods Brand Management and Retail Category Management, in both large and small organizations. View more...
Lumena Products have a results-oriented emphasis, based on Metrics and Measurement. View more...
Through its Academy, Lumena helps illuminate organizations on the power of Brand Management through both informal mentorship and formal courses. View more...
