BrandLaser

A laser beam is an intense beam of light capable of mobilizing light power when focused. BrandLaser is our product for developing your brand strategy or Customer Proposition – articulating your unique offering to your chosen target customers. Our methodology will ensure that your proposition’s component parts distill to something simple and super focused. We call this your BrandLaser – the essence of what customers get from your brand. It answers the ? ‘why choose you’ in a single elevator ride. We translate this into an internal Vision/Mission/ Values statement to mobilize and  “light-up” the team.

A clearly articulated Customer Proposition about which your customers and employees are passionate is central to the concept of lighting up your brand or ‘bringing it to life’.
Internally it aligns, directs and prioritizes the activities of not only Marketing, but of each area of the company. When this alignment and focus takes place, the Customer Proposition comes to life. Your employees will feel more passionate and committed because they understand they are part of something than bigger than just delivering a product or service. From this comes passionate customers.
Lumena’s BrandLaser creates value for your customers – a long-lasting competitive advantage, which then must be executed.

A formal, documented Customer Proposition, and within that, your essence or BrandLaser.  This will be translated into a one page focused document that can be used as your employee Vision/Mission/Values statement. We will work with you, a small stakeholder group of employees, and will gather input both from employees and consumers. Our process is streamlined and can fit organizations of varying size and complexity.