Even if you have developed the right BrandPlan to support your Customer Proposition, you may not have the people in place to deliver on it. While Lumena can help fill temporary gaps through its Execution products, MarketingHire helps identify and fill long-term gaps in both marketing staff and marketing partners. In terms of partners, we can help you do searches and select partners such as ad agencies, digital agencies, package design firms, and others. Like all of Lumena’s products, at the center is a recognition of how that product will connect with and support the client’s Customer Proposition. This same principle will give focus to MarketingHire.
As a business consultant and partner, Lumena can work with your existing marketing department, or we can be your marketing department. We can also help identify and fill long-term resource gaps. We believe that there is a science to finding employees and partners that best fit your company. When we help you find the right people to support your plans, you will have a much stronger chance of your Strategy, Planning and Execution succeeding.
We can design the optimal Marketing Department and/or Partner structure, identify your current gaps, set employee hiring and partner criteria, and/or recruit and hire.
Lumena Products apply to Corporate Brands and their sub-brands, individual Product Brands, or Retail Private Label Brands, except for ‘Category’ Products which apply to Retailer Merchandising Categories. All Products can apply to brands that are New(Launch) or Existing(Invigoration). We also specialize in defense plans for major competitive entries, and we can work with individuals on their Personal Brands.