ProgramEvaluation

While all of our Planning products incorporate a business review/post mortem and business-case approach to justifying recommended investment levels, you may have individual marketing programs that need post mortem evaluations & recommendations or new initiatives that need formal recommendations or business cases behind them. Lumena, with its strong background in formal brand management, can do this for you or help you do this.

Our format for initiative tracking and new program recommendations is focused and structured around the key elements that have been proven to drive brand business success.

A great idea has to be financial viable for it mean anything. Lumena can help you evaluate existing programs, or evaluate the potential strength of a new program,  so that you only invest initiatives that meet your financial criteria for success. This also allows you to compare the financial impact of a number of initiatives so that you can prioritize your efforts around those with the highest return.

We can evaluate both existing and potential new programs:

1. Business Cases: What new initiative do you want to launch, what is both the strategic and financial rationale of the initiative, and what has to happen in order to successfully execute.
2. Post Mortems: How did an existing program perform relative to its objectives and what are the indicated actions from that.
3. Initiative Tracking: A daily, weekly and monthly tracker for initiative success versus objective, and recommendations for adjustments if required.