Brand Invigoration

Existing Brands Looking for a Lift

In the lifecycle of an organization or product, there are times when a business wants to go to the next level, and needs a more systematic and effective approach to acquiring and retaining customers. Lumena offers brand invigoration packages that cover the core elements of the BrandAlive™ system of Strategy, Planning and Execution.

• Brand Invigoration Packages for Existing Brands - either corporate brands, individual product or service brands within a corporate brand, retailer private label brands and even personal brands - tailored to your budget and needs.

• Competitive Defense - we offer a specialty product that is tailored to defending against a major new competitive entry which threatens to shake up your industry and position in it. We have unique experience with competitive defense situations.