t.416-513-9878 e. laila@lumena.ca
Marketing and brand management and advertising consulting and training for small business and retail

Bringing Brands to Life

Retail Category Management

Formally Managing Retail Categories

Our definition of a retail company is any firm selling categories of products or services through its own locations or direct to consumers.  The discipline of Category Management helps retailers drive results.

  • Category Management Models - While Lumena can help retailers manage their Corporate and Private Label Brands, it can also help individual categories or portfolios of categories grow. Known as Category Management, we can develop Category Management Models that help define categories, and their roles and associated tactics, all in support of the overall corporate customer proposition and brand management. 
  • Category Management Packages - covering Category Strategy and Planning, or the entire system of Category Strategy, Planning and Execution, for individual or groups of categories. 

Brand Launch Retail Category ManagementIndividual Products

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