Proven Products Based on Marketing Disciplines

Lumena BrandAlive™ products, which cover Strategy, Planning and Execution, are based on proven principles gathered from 20 years of working with the disciplines of Consumer Packaged Goods Brand Management & Retail Category Management, in both large and small companies.

Here are the reasons that BrandAlive™ products help grow brand momentum:

• Idea to Implementation - bound by 1 central idea
• Delivering Proven Brand Value Drivers - that involve marketing and the entire organization
• Streamlined via Disciplined Thinking - focused and biased to action
• Metrics-Based

Benefits:

Lumena products help drive momentum for your brand in the immediate-term, and provide the foundation your organization needs to implement Brand Management and retail category management within that, over the long term.

Products can be tailored to fit any organizational size and complexity level.