METRICS-Oriented Approach

The name Lumena is based on lumen, a metric for the amount of light power, demonstrating our commitment to measurement and results.

For Lumena products, Metrics Orientation is driven through:

• Metrics & Measurement - all Lumena products put in place key metrics, with associated targets, to enable the measurement of their impact. There are also specific products focused on Scorecards and Program Evaluation.

• Building Blocks - marketing plans that are linked to financial targets, and initiatives that are used as building blocks to hitting these targets.

Benefits: 

We adopt the brand management cycle of metrics and measurement  - target setting, initiative building blocks to hit targets, measurement of initiative success, and resulting evolution of plans.

What we work on will directly drive measureable results.

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