t. 416-513-9878 e. laila@lumena.ca
Marketing and brand management and advertising consulting and training for small business and retail

Bringing Brands to Life

METRICS-Oriented Approach

The name Lumena is based on lumen, a metric for the amount of light power, demonstrating our commitment to measurement and results.

For Lumena products, Metrics Orientation is driven through:

  • Metrics & Measurement - all Lumena products put in place key metrics, with associated targets, to enable the measurement of their impact. There are also specific products focused on Scorecards and Program Evaluation.
  • Building Blocks - marketing plans that are linked to financial targets, and initiatives that are used as building blocks to hitting these targets.


We adopt the brand management cycle of metrics and measurement  - target setting, initiative building blocks to hit targets, measurement of initiative success, and resulting evolution of plans.

What we work on will directly drive measureable results.


Proven Products based on marketing disciplinesOrganizational Illumination
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